A Shortcut Icon is a customised logo that appears next to your bookmarked Web site in Microsoft's Internet Explorer 5.0 and above, as well as the Linux Konqueror Web browser.

When people look at their bookmark list they will be drawn to your Web site because your unique logo will appear next to the bookmark name, unlike other sites that will have the standard icon next to their name.

Repeated exposure to your Shortcut Icon will reinforce your brand and keep your Web site fresh in the memory of your visitors.

Have your Web site stand out in the crowd. Use Shortcut Icon to better your chances of achieving commercial success on the Web.

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The Power of Branding

The purpose of branding is to get people to recall your organisation, product or service. When used on your Web site, Shortcut Icon provides people with a visual cue to remember your site, prompting them to return again and again.

And repeat Web site visitors are likely to become loyal customers!

The ultimate aim of branding is to gain the trust of potential customers; to trust your organisation more than the competition and to think of your Web site before those of your competitors.

Shortcut Icon helps you achieve this!

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Increase your Site's Prominence

When we find a site we like, we bookmark it, or add it to our list of favourite sites in our Web browser. The only problem is, we sometimes forget how great that site is when we check our list at a later time.

That's where Shortcut Icon shows its true branding power.

Add a Shortcut Icon to your site and whenever someone bookmarks it, your logo will appear prominently in the bookmark list.

But that's not all! Shortcut Icon actually appears in another 5 different places.

Even if your site is not bookmarked, your Web site visitors will see your Shortcut Icon.

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Make the Most of your Brand

No doubt you've spent considerable time and effort, not to mention money, on the development of your logo. Get more value from your logo by having it converted into a Shortcut Icon and adding it to your Web site.

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How Do I get it?



Note: Netscape Navigator does not currently support Shortcut Icon.